The recent news of Google Keyword Planner dropping keyword forecasting has sent shockwaves through the digital marketing community. For years, this popular tool has been a go-to resource for marketers to plan and strategize their SEO marketing. The ability to accurately forecast search volume and competition for specific keywords has been invaluable in crafting effective content and advertising strategies. However, with this sudden change, marketers are left wondering how they will be able to gauge the potential success of their keyword choices. This development emphasizes the need for marketers to be agile and adapt to the ever-evolving landscape of digital marketing. While the loss of keyword forecasting in Google Keyword Planner is undoubtedly a setback, it also presents an opportunity for marketers to explore alternative tools and approaches to conducting keyword research. There are numerous other keyword research tools available that provide valuable insights into search volume and competition. Additionally, leveraging other data sources such as Google Trends, social media trends, and customer surveys can help marketers gain a deeper understanding of their target audience’s preferences and behavior. Ultimately, the removal of keyword forecasting from Google Keyword Planner may force marketers to become more creative and resourceful in their keyword research strategies, leading to more comprehensive and effective SEO services in the long run.
Despite this, historical data at the keyword level and campaign-level forecasts can still be accessed.
Why we care? Advertisers lose access to essential insights, such as metrics like spend, by ceasing to maintain individual and ad group keyword predictions, which may hinder their ability to make wise judgments and efficiently optimize advertising strategies.
How Keyword Planner works? Keyword Planner is an essential tool for anyone involved in digital marketing services in India or search engine optimization services in (SEO) India. This powerful tool, provided by Google, helps users discover relevant keywords and phrases that can improve the visibility and ranking of their website or content in search engine results pages. The process of how Keyword Planner works is quite fascinating. It starts by allowing users to enter a specific keyword or topic they want to explore. From there, the tool generates a multitude of related keywords along with crucial data such as average monthly search volume, competition level, and suggested bid ranges for paid advertising campaigns. This valuable information enables marketers to identify high-performing keywords that align with their target audience’s search behavior. In addition, Keyword Planner provides insights into historical trends, allowing users to understand the popularity and seasonality of keywords over time. With this knowledge, marketers can strategically optimize their content, website, or ad campaigns to drive more organic traffic and attract the right audience. Overall, Keyword Planner is an indispensable tool that empowers marketers to make data-driven decisions, enhance their digital marketing efforts, and maximize the effectiveness of their online presence.
The following statement was made by Ginny Marvin on X, which was previously referred to as Twitter, concerning Google’s stance:
“Keyword Planner’s individual and ad group keyword forecasting features were not widely utilized by advertisers. Consequently, we have decided to discontinue the upkeep of these forecasts in our system, effective this summer.”
“Continuing accessibility remains for both campaign-level forecasts and historical keyword-level data, which is imperative to acknowledge.”
